As the adage goes, there is no such thing as bad publicity and it is better to be reviled and even mocked at than to be ignored. In the case of Larry Roesch Volkswagon (that’s how the name of the German automaker is spelled on the dealer’s Youtube account), making the automotive ridiculist was intentional to grab some media and customer attention. And since we’re here talking about it, you could say that their goal has been achieved…
The VW dealer has published a series of intentionally cheap and corny commercials starring one of the company’s salesmen, Nick Pontarelli. In two of the videos, Pontarelli abuses a Volkswagen Golf GTI and a Jetta by forcefully shutting and climbing onto the doors to prove the cars' ‘German’ strength and quality. His final statement is “try that with a Hyundai or a Honda”. Watch the clips after the break.
