At a recent meeting of the European Automobile Manufacturers Association (ACEA), industry leaders voiced their concerns over government assistance, high import tariffs and other trade barriers in newly minted auto markets such as China, India and South Korea. It’s a situation that’s made it very difficult, if not impossible, for the Euros to compete.
Dieter Zetsche, CEO of Daimler and the President of ACEA puts it well: “We are asking for a level playing field.”
Paul Everitt, CEO of the UK’S SMMT motor industry group echoes those remarks: “Our vision is for us to design, develop and manufacture high-value vehicles to export around the world. That is difficult if we don't get access.”
